If you produce packaged food or drink products, adding a My Emissions carbon label is one of the clearest ways to communicate your carbon credentials directly to buyers and consumers. This article covers the rules for packaging use, suggested on-pack wording, and guidance for digital and marketing applications.
Which label style to use
For product packaging, we recommend using the Full label: the complete My Emissions label including the rating, scale, and logo. The Cloud and Cloud + scale styles can be used, so long as suitable explanations are given on the packaging item or at the point of sale.
Download the relevant label designs from the 'Download Labels' widget in the platform on the product results page. We recommend downloading in SVG format for packaging use, as this allows your designer to scale the label to any size without loss of quality.
Suggested on-pack wording
Alongside the carbon label, we recommend including a short explanation of what the rating means. This adds credibility and helps consumers understand the data.
Example wording: "We've worked with My Emissions to calculate the carbon footprint of our products. Every item is given a carbon rating from A (Very Low) to E (Very High)."
You can also add a QR code that links to your product's carbon data page, your sustainability page, or directly to myemissions.co. Contact us if you'd like help setting up a dedicated landing page for your product's carbon results, at [email protected].
Carbon labels on websites and digital marketing
The Full label and Cloud + scale styles both work well for websites, product pages, and digital marketing. Use PNG format for most digital applications.
Guidance for digital use:
Product pages: Display the label alongside the product image or in the product details section. Pair it with a short line of explanatory text (the on-pack wording above works well here too).
Social media: The Cloud + scale label is well-suited to social posts. It's eye-catching and self-explanatory. Consider pairing it with a stat, for example, the carbon footprint per serving, or a comparison to a higher-carbon alternative.
Email marketing and newsletters: Use the label to highlight a newly-rated product or a low-carbon hero item. Pair with a real-world comparison to make the number tangible.
Press materials: Include the Full label in press packs when announcing a carbon-rated product. Reference My Emissions as the data source.
Real example
Simply Lunch have added carbon ratings to their entire range, and also use the results to reduce emissions of their products.