Here are some ideas to get you started!
Launch Announcement
Create a press release announcing the introduction of carbon labels on menus, explaining the initiative’s goals, benefits, and how it aligns with the university’s sustainability efforts.
Distribute to student newspapers, sustainability blogs, social media and national media.
Conduct a pilot program
Highlight any success stories from pilot programmes (e.g. one month long) where carbon-labeled menus led to significant changes in student behaviour or food choices.
Interviews & Op-Eds
Have key figures (university sustainability officers, catering manager or student leaders) write articles or give interviews about the impact of carbon transparency in food choices.
Highlight in University Sustainability Report
Ensure the initiative is included in the university’s sustainability commitments and reports.
Push for League Table Recognition
Position your university as a leader in university sustainability rankings by showcasing the impact of food-related carbon reductions.